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      October 26, 2002:

-Finland's Mika Luoto Claims Men's Bowling World Cup Title

10/26/2002 - AMF Bowling
      RIGA, LATVIA -- Mika Luoto of Finland, the eighth-seeded player in the Round of 8, defeated #7 seed Remy Ong of Singapore, 2 games to 0, to take the men's title at the 2002 AMF Bowling World Cup in Toss Boulinga Halle.

      Luoto, a 33-year-old bowling center owner from Hyvinkaa, easily dispatched the triple gold medallist form the recent Asian Games, 232-216 and 279-222. Luoto defeated Saudi Arabia's Talal Al-Towereb, 2 games to 0 (211-188, 244-191) in the semifinals to move into the championship round. The victory made Luoto the first Finnish player to win the Bowling World Cup since 1990.

      "Again, today, luck was with me," Luoto said. "My strategy is to start strong in each game, with good shots and strikes, and I was able to do it today. I am the lead-off bowler on my team at home, and they depend on me to get them off to a fast start; so it was easy to use that approach here, too."

      Ong reached the championship round by defeating the USA's Andrew Cain in the semis, 2 games to 1 (220-203, 224-268, 255-172).

      In the women's division, Shannon Pluhowsky similarly became the first U.S. woman since 1990 to win the AMF Bowling World Cup when she defeated England's Nikki Harvey, 2 games to 0.

      Pluhowsky, a 20-year-old Phoenix resident, advanced to the title round by defeating Pascale Moynot of France, 2 games to 1 (204-176, 221-253, 225-211). This is the third major international victory for Pluhowsky in 2002. Earlier in the year, she captured the Masters titles at the American Zone Youth Championships in Costa Rica and at the World Youth Championships in Thailand.

      Harvey advanced to the championship match by defeating Australia's Amanda Bradley in the other semifinal match, 2 games to 1 (216-170, 248-278, 238-194).

      The AMF Bowling World Cup will be shown on a tape-delayed basis around the world at dates to be announced. Matchroom Sport of England is handling filming, production and distribution of the tournament.

Championship results (best-of-three-games matches):
Men
#8 Mika Luoto, Finland, def. #7 Remy Ong, Singapore, 2 games to 0 (232-216, 279-222). Mika Luoto, Finland, wins the men's 2002 AMF Bowling World Cup.

Women
#1 Shannon Pluhowsky, USA, def. #7 Nikki Harvey, England, 2 games to 0 (224-165, 202-183). Shannon Pluhowsky, USA, wins the women's 2002 AMF Bowling World Cup.

Semifinal results (best-of-three-games matches):
Men
Match 1: #8 Mika Luoto, Finland, def. #6 Talal Towereb, Saudi Arabia, 2 games to 0 (211-188, 244-191)
Match 2: #7 Remy Ong, Singapore, def. #5 Andrew Cain, USA, 2 games to 1 (220-203, 224-268, 255-172)

Women
Match 1: #7 Nikki Harvey, England, def. #5 Amanda Bradley, Australia, 2 games to 1 (216-170, 248-278, 238-194)
Match 2: #1 Shannon Pluhowsky, USA, def. #3 Pascale Moynot of France, 2 games to 1 (204-176, 221-253, 225-211)


-Shannon Pluhowsky Captures 2002 AMF Bowling World Cup

10/26/2002 - AMF Bowling
      RIGA, LATVIA, -- Shannon Pluhowsky became the first U.S. woman since 1990 to win the AMF Bowling World Cup when she defeated England's Nikki Harvey, 2 games to 0, in the women's championship round Saturday at Toss Boulinga Halle.

      Pluhowsky, a 20-year-old Phoenix resident who attends the University of Nebraska, advanced to the title round by defeating Pascale Moynot of France, 2 games to 1 (204-176, 221-253, 225-211). In the match against Harvey, Pluhowsky converted the 6-7-10 split and two difficult four-pin spares to roll up scores of 224 and 202 to Harvey's 165 and 183.

      This is the third major international victory for Pluhowsky in 2002. Earlier in the year, she captured the Masters titles at the American Zone Youth Championships in Costa Rica and at the World Youth Championships in Thailand.

      "I just wanted to take this tournament one round at a time," said Pluhowsky, who led from wire to wire. "I'm excited that I won for my country. I hope this will give other bowlers something to shoot for--and I hope that I'll be back next year to shoot for it again, too."

      Harvey advanced to the championship match by defeating Australia's Amanda Bradley in the other semifinal match, 2 games to 1 (216-170, 248-278, 238-194).

      The men's championship round is currently under way between Remy Ong of Singapore and Mika Luoto of Finland.

      The AMF Bowling World Cup will be shown on a tape-delayed basis around the world at dates to be announced. Matchroom Sport of England is handling filming, production and distribution of the tournament.

Championship results: Women (best-of-three-games matches)
      #1 Shannon Pluhowsky, USA, def. #7 Nikki Harvey, England, 2 games to 0 (224-165, 202-183). Shannon Pluhowsky, USA, wins the 2002 AMF Bowling World Cup. Semifinal results: Women (best-of-three-games matches; winner advances to championship round)
      Match 1: #7 Nikki Harvey, England, def. #5 Amanda Bradley, Australia, 2 games to 1 (216-170, 248-278, 238-194)
Match 2: #1 Shannon Pluhowsky, USA, def. #3 Pascale Moynot of France, 2 games to 1 (204-176, 221-253, 225-211)


-PBA Announces New Deal with Storm Products and Castaways Hotel, Casino and Bowling Center

10/26/2002 - PBA
      Seattle, WA -- The Professional Bowlers Association (PBA) has announced a sponsorship with Storm Products, Inc. and Castaways Hotel, Casino & Bowling Center. The two-year deal includes the PBA holding four tournaments at the Castaways that reaches the PBA Tour, the PBA Senior Tour and two Regional tournaments.

      Storm and Castaways will be joint sponsors of one PBA Tour event, one PBA Senior Tour major tournament, the PBA Regional Players Championship and a PBA West Region event in each year of the deal.

      The PBA Storm Las Vegas Classic presented by The Castaways will take place January 19 -- 23 and will be taped for airing on ESPN Sunday, January 26 at 4:30 p.m. ET. They will cumulatively have six, thirty-second commercials spread over the PBA's 20 ESPN telecasts, in-arena signage, opening or closing billboards for their entitled event and mentions on all ESPN promotional spots leading up to the televised event.

      "The PBA is really thrilled that Storm and Castaways have step up and become PBA sponsors," said PBA President and CEO Steve Miller. "I think both industry and non-industry companies are seeing the value the PBA can add to their marketing efforts."

      Storm will also provide the PBA with a nine-screen video television wall for use at all PBA Tour events and the Castaways will provide complimentary rooms to the PBA. "Storm's commitment to the PBA elevates our support of the entire industry and reconfirms our position as being The Bowlers Company" said Bill Supper, Storm's Vice President of Key Accounts and Tournament Organizations.


-Pepsi Named 'Official Soft Drink of Bowling'

10/26/2002 - PBA
      Glendale, Wis. -- Strike Ten Entertainment and Pepsi-Cola North America have entered into a new, multiyear agreement, making Pepsi the "Official Soft Drink of Bowling," the number-one participation sport in the United States.

      In addition to refreshing bowlers and bowling fans across the country, Pepsi will provide media and promotional support for the sport's leading membership organizations, which represent 3.4 million sanctioned league bowlers nationwide. Participating organizations include the Bowling Proprietors Association of America (BPAA), which represents more than 3,100 bowling centers nationwide, the American Bowling Congress (ABC), Women's International Bowling Congress (WIBC) and Young American Bowling Alliance (YABA). The pact also includes men and women's professional tours -- the Professional Bowlers Association (PBA) and Professional Women's Bowling Association (PWBA).

      "Partnering with Pepsi, one of the world's most admired brands, is quite a boost for our industry," said Strike Ten Entertainment President Frank DeSocio. "Pepsi's innovative marketing ideas and support will enable our membership organizations to exceed a number of objectives -- from driving consumer traffic to BPAA centers and promoting pro tours and sanctioned leagues to raising bowling's profile even higher."

      "Pairing America's most popular recreational sport with its preferred cola is the quintessential 'win-win' scenario -- a perfect 300 for both sides of this partnership," said Karen Porter, National Account Sales Manager for Pepsi-Cola North America. "Millions of people of all ages from all parts of the country love bowling. We're thrilled to be to supporting their favorite sport and bringing them 'The Joy of Pepsi.'"

      The new agreement also gives Pepsi title sponsorship of the PBA Pepsi Open (November 20-24 in Springfield, Pa.), as well as category exclusivity on PBA telecasts and opportunities to run consumer promotions targeting ABC and WIBC sanctioned league bowlers and open play (non-league) bowlers. The YABA also will receive major support, including entitlement of the annual Youth Championships, which had been sponsored for the past 22 years by Coca-Cola.

      "We are extremely happy to have Pepsi providing a key sponsorship not only with the PBA, but with the entire bowling community," said PBA President and CEO Steve Miller. "Pepsi has made a long-term commitment to the industry, and we feel that our increasing ratings and exposure will help ensure a wonderful partnership."





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